If you’re anything like me, you believe 9/11-themed business promotions are almost always done poorly. However, some are so bad that they can cause jaws to drop.
Bikram Yoga of Arlington, VA put out a tweet for a 9/11 promotion that read, “9+11=20% OFF! PATRIOTS DAY SALE on Bikram Yoga”.
No, their account was not hacked or hijacked — someone from the company actually sent it on purpose.
One the negative feedback started rolling in, the response from Bikram Yoga was a defensive one:
Next came a switch to the conspiratorial, as someone went all “9/11 truther”:
In the end, like the stages of grief, someone came to acceptance and simply apologized:
After reading all this, I think I’ll go back to resting my head in my hands, now.