Last Friday (Dec. 9) The Cast Station, a casting firm used by Cadillac, posted a notice on its Facebook page saying, in part, that it was looking for an “alt-right (neo-Nazi)” individual for an upcoming commercial.
It went over pretty much as you’d expect.
In no time, it became a full-blown controversy. By Saturday morning, the finger-pointing began. First Cadillac issued a statement blaming the casting company for this issue. Then, the stuff continued to roll downhill.
Next, The Cast Station issued its own statement, saying that it was the fault of a rogue employee, who was fired, as well as a third-party who had made further unauthorized changes to their call.
Regardless of where the fault truly lies, Cadillac is dealing with some very uncomfortable questions as well as hosting a lively debate on the definition of “alt-right” on its Facebook page.