Former NBA star and current sports commentator Shaquille O’Neal had to lay the hammer down recently on the firm managing content for his blog and Facebook page. The firm, Digital Mavericks, seemed to be living up to its name when someone from the company posted up an entry on Shaq’s blog and Facebook that questioned the official story of the 9/11 attacks:
“This might make you think twice … what do you think? #NeverForget #Remember911,” read the entry on Shaq’s official pages. The post included a photo of one of the planes slamming into the World Trade Center with the headline: A Close Up Video was Discovered of 9/11: You Won’t Believe What It Shows!
When he was made aware of these post, O’Neal says he took swift action.
“This post was insulting and offensive, and I apologize to everyone who came across it. Once I learned that it was on my Facebook page and blog, I ordered it removed and fired the firm that posted it. I am not and never have been a ‘9/11 truther.’ My father served our country and I am immensely proud of the sacrifices people make daily to keep us safe. The events of 9/11 were a horrible tragedy for our nation and it’s a disgrace that anyone would think otherwise.”
The CEO of Digital Mavericks, Mark Argall, confirmed that Shaquille O’Neal had nothing to do with the posts and blames the rogue actions of one of his employees. Argall says that this employee’s view on the 9/11 tragedy do not reflect those of his company.
In this case, both Shaquille O’Neal and Digital Mavericks learned something — be careful who speaks for you and mind who holds the keys to your social media kingdom.