As has been shared a number of times on this site, the “anonymous” social media app, Yik Yak, has had more than its share of problems. Because it of its supposed anonymity, some felt emboldened to use it for everything from cyberbullying to making bomb and mass-shooting threats.
It was this concern that, during its relatively brief existence, caused the app to face to issues with staying in the good graces of the Apple and Google Play stores. It also faced outright bans on various school campuses around the country.
Now, the end is nigh — Yik Yak is winding down its operations. The writing had been on the wall for some time. Last fall, the company laid off 60 percent of its employees amid a downturn in its fortunes.
The reality is that an anonymous app targeted for use on school campuses was probably doomed from its inception. In the end, the controversy generated by Yik Yak proved to be too much to overcome.