These days, more and more employees are learning that what you say in the social media world is going to have real-world impacts. Take, for example, the story of a young African-American woman working at the Brookfield Zoo. Who knows what, if anything, set her off. One thing was clear, her employer didn’t feel that keeping her on staff was a good idea after her post to Instagram.
On work time, she took a picture of herself in her zoo uniform and added the caption: “at work serving these rude a** white people”. She also tagged the zoo in her post.
At this point, you can guess what happened.
After being shared thousands of times, the zoo began hearing from people none-too-pleased with the employee’s word choice, specifically the targeting of people based on race. Shortly after, the Brookfield Zoo informed the public, via social media, that the employee had been fired:
Yesterday, we became aware of the actions of a single employee which we agree are unacceptable. This employee’s statements in social media are in violation of our policies and do not reflect our institution’s values. We have zero tolerance for these kinds of divisive behaviors. We treat all employment matters confidentially but please know that we took prompt action to remedy the situation this morning.
We hope you continue to hold Brookfield Zoo in high regard and not let the actions of one individual overshadow the longstanding good work of the Chicago Zoological Society.